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“Identity is cause; 
brand is effect.”

Larry Ackerman

Personal branding is how we market ourselves to others. It's a timeless concept. The two reasons why branding has always existed on a person level is that we always have to sell ourselves in various situations, from trying to impress our managers so that we can take on bigger projects, to convincing our friend to see a movie. Also, we're always being judged based on first impressions, most of which occur online with a simple Google search. From the clothing you wear, to how you behave and interact with other people, to your body language, everything is tied to your overall brand.

A strategy is a way of describing how you are going to get things done. A good strategy will take into account existing barriers and resources. It will also stay with the overall vision, mission, and objectives of the initiative. Identifying the how can be overwhelming but is key to successful strategic plans.

“However beautiful the strategy,
you should occasionally
look at the results.”

Winston Churchill

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